Social Media Manager

Job Specification

The Social Media Manager will implement the company’s social media strategy developing brand awareness, generating inbound traffic and encouraging product adoption. This role coordinates with both the internal and external channel market partners in Business Development, Marketing and PR to support their respective missions, ensuring consistency in voice and cultivating a social media referral network.

Responsibilities: Implement the social media strategy with the CEO, coordinating with stakeholders across the company to ensure its effectiveness and encouraging adoption of relevant social media techniques into the corporate culture and into all of the company’s products and services.

Work with the product development team to ensure social media tools are kept up to date, and provide feedback to them from the user experience perspective.

Manage social media campaigns and day-to-day activites. Duties include online advocacy, delivering editorial in written, audio and video formats, community-outreach efforts, assisting project owners with set up, developing educational and help related content, promotions, etc.

Manage presence in social networking sites including Facebook, Twitter, Linkedin, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed.

Become an advocate of the company in social media spaces, engaging in dialogues and answering questions where appropriate.

Manage a Blogger outreach program and build an active brand ambassador network to spread the word about the company.

Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results. Regularly feed back insights gained from social media monitoring into the Business Development and Publicity teams, to help them evolve their strategies in a timely fashion.

Monitor trends in social media tools, trends and applications

 

Requirements:

Strong project management or organisational skills In-depth knowledge and understanding of social media platforms and their respective participants (Facebook, Reddit, Youtube, Twitter, Flickr, Quora, etc.) and how they can be deployed in different scenarios.

Knowledge of blogging ecosystem relevant to the Company’s field.

Ability to effectively communicate information and ideas in written and verbal format, and build and maintain relationships.

Team player, with the confidence to take the lead and guide other departments when necessary. Good technical understanding and can pick up new tools quickly.

Have a good knowledge of principles of SEO, CPA, lead generation, affiliate marketing Public relations, Marketing, Sales, Community Management experience, a plus.   

A love of independent media, start ups and entrepreneurialism is an absolute must. The right applicant will understand both the work ethic required of the clients but also our company which is in itself - a start up. Please send us your CV and covering letter to - support AT sokap DOT com

So....How the hell do you get those people to crowdfund your project anyway?

SoKap is launching any day now (finally) and we have some pretty cool things to share with people who are filmmakers, musicians, and authors. 

Welcome to The Attraction Economy - TraKtorbeem not included.

Last year Ted Hope wrote an article about bravery within indie film and put together a list of people and companies that he saw as brave in regards to saving or changing the game of what we know as truly free film. We were fortunate to have made that list with our Alpha project known as Biracy. It's now about 10 months later and we as a company have had time and resources to build out the next version of our engine that we intended to build for others to use. Along the way we have done a ton of research on the emerging leaders that we feel will augment our service and assist filmmakers with their individual projects.

Ted asked me if I would write a guest post for his blog, so here I am today providing you with a list of groups that we here at SoKap feel are the new brave souls for the 2011 list and beyond. Before I do this I want to define what we think it means to be brave in indie film as to provide a backstop for the groups we have chosen to highlight.

Bravery as we see it is anyone who stands up or defies convention. In this light we see technology as our focus and the groups that are making change to allow content creators to develop, produce, market and distribute content in a unrestricted manner, free of any third party obstacles and decision makers providing a bottleneck or hurdle. In our opinion if filmmakers were to use these systems they would truly have a sense of what their market was worth in very short order leaving no excuse to complain about the current and/or old system and how it is broken and restricting them from moving ahead as purveyors of the arts within the moving image. As we see it...the system is now wide open. So here is our list of companies in order by classification and process. 

Screenwriting - scripped

Breakdown - scenechronize

Storyboards - cinemek

Organization - basecamp

Legal - creative commons

Funding - kickstarter, Indiegogo, and us here soon at SoKap

Marketing - movieset, crowdcontrols, and any combination of the widely available social tools.

Distribution - dynamo player mobovivo & amazon cloud

Production tools I have left out as there are so many and for the most part, filmmakers already know of these options and are familiar with the tools that are available.

If any filmmaker were to use any combination of these they would find that the processes and technology provided to them would allow for absolutely no barriers to entry....other than the fact the audience may not be interested....but that's not anyone's fault but your own.

Good luck to everyone on their future endeavors and I hope to see some of your future projects on some form of screen in the future.

 

Are independent and art-house film doing enough to draw young audiences away from the multiplex and the computer screen, or is the theatrical experience for a older demographic? On September 19th, Ted Hope and Jeff Lipsky were invited to participate in a “cage match”, as part of Independent Filmmaker Conference’s panelist speaker event last month. They were able to agree on one thing: independent filmmakers need to draw a younger audience.

There were a number of issues that came up but what I gleaned from the lively discussion was that both producers were trying desperately and unsuccessfully to drag the new youth culture over to the old world american arthouse model. Perhaps there should have been a representative from the 18-25 year old crowd sitting on the panel. Part of the problem is that you have one age group trying to dictate to the other age group and this will never work as we are smack dab in the middle of what I call the "Attention Economy Cleansing Period". This is the period where there is a lot of content being made in the video format and everyone is calling themselves a filmmaker - but for the most part none of it is any good. It's also the period where even Hollywood films are having to compete for attention with these home videoesque works and the proof is in the pudding...there is really no middle class in film anymore where the american arthouse once proudly stood. 

What we have in film right now is Tentpoles and Youtube with nothing in between. Fear not as the youth will get also tire of seeing Iron Man and/or cousin Jimmy's mashup of two dogs humping and they'll begin to realize that most of what they have consumed has been for the most part mediocre and without personlization.

Remember when Photoshop first came out and everyone became a graphic designer or desktop publisher? The design community grew to massive heights and mostly produced shoddy work for about 5 years before the clients realized that they could not get good work done for 6 bucks and hour from the nephew of someone at the company. Design made its comeback and the people who were good at what they did were happy again. The ones who just bought imacs, photoshop and took a matchbook course realized that there was more to this talent thing and are now gone and are doing your taxes.

I did sense that Ted was there providing a call to action and that Jeff was merely opining that everyone "should" watch movies in the cinema. Maybe Ted and Jeff "should" make films for their audience, or adapt to current market demand.  Its obvious that youth culture has no interest in watching the films that they had mentioned were "classics". Jesus...I'd never heard of any of them either with the exception of Kubrick's "A CLOCKWORK ORANGE", which by most people's standards is a classic but was not an independent film.

Another part that confused me was when Jeff started talking about transparency within distribution which has nothing to do with why an 18 year old is not watching his films. I do agree that there is a need for a transparent system that allows investors of films to track their progress but it had no reason being mentioned during this conversation and my opinion was that it was an attempt create a bit of straw man within the discussion.

In any case markets have a way of sorting things out and for those of you arthouse lovers who think film is not a market....guess again. Film is a product, and in an age where consumption of that same product can happen within a market that has no product scarcity from being infinitely digital, the market price will only go in one direction...straight down. Part of this "Attention Economy Cleansing Period" is where people want more and more content for less and less in price. Eventually there will only be financial resources allocated to very specific films as a result of lost revenues or simply not enough revenue. When people tire of watching youtube videos and long for premium content again, paying 1 dollar (at the most) to consume it will not be an option and people will have to rethink how they consume and where they consume a product of quality. This location will more than likely be the Cinema, but who dictates what is playing and for how long is another blog post all together.

There is a light at the end of the tunnel though. I recently read somewhere that user generated content (UGC) is now, for the first time since the word was coined, actually on the decline. That means more people are enjoying the passiveness of consuming entertainment again and could mean that the beginning of a new wave is on the horizon. Whether Jeff Lipsky or Ted Hope are part of that new wave is purely up to them and their willingness to adapt...not the other way around.

Its a great little video. I had to watch it in 10 minute chunks over the course of a week. Who has an hour these days....?

Moderator:

Liz Ogilvie, Crowdstarter

Panelists:
Ted Hope, This is that
Jeff Lipsky, Filmmaker, TWELVE THIRTY

 

 

SoKap is a social utility that helps people with big ideas get moving. We help you raise funds, build markets and sell products and services.

SoKap stands for Social Capital. We tried to buy SoCap but it was already taken...hence the K.

HOW IT WORKS

SoKap listings are made up of these 5 groups.

• Start Up - new ventures that will continue to grow after launching.
• Projects - ventures that have a start and end date like films, records, books, videogames, etc.
• Events - live events that are seeking to sell advance tickets to help pay for things like venues, equipment, security deposits, etc.
• Market Ready - companies that have a product or service but are looking for an easy to use marketing platform that will increase their visibility and sales force.
• Not for Profit & Charity - Groups looking to raise funds for their organizations that are registered as Not for Profits, Charities, Schools, and Community Groups.

All of these groups need your help in getting their message, product or service out. SoKap helps youengage the crowd, connect with people who want to participate and further promote the BIG ideas that are being presented

 

FUNDING

There are 2 types of funding scenarios on SoKap.

• Immediate - This type of funding pertains to Not for Profits & Charities as well as Market Readylistings. The transaction occurs and the purchaser's credit card is charged at the time of the purchase, and referral commissions are credited to the marketers account.
• Pledge - This type of funding pertains to Start Ups, Projects and Events where the owner of the project MUST meet their financial goal before the purchaser's credit card is charged. All referrals, and funding will only be released if the project is successful in reaching its funding goal.

All funds are in Canadian dollars.

COMMISSIONS

Project owners can provide sales commissions to its members for helping with the funding drive. These commissions can be tiered to provide more than one level of income providing both active and passive income for members supporting projects.

Project owners set their own commission structures within the platform's dashboard.

Commissions are only paid out based on the type of funding. On Immediate Funding the commission would be put into your account upon transaction. On Pledge Funding the commission would paid out only if the project meets its goals.

FEES

A project owner will pay two fees totalling 8% associated with transactions on SoKap

• SoKap Platform Fee - 5%
• Third Party Credit/Debit Card Processing Fee - 3%.

These fees are applied to the total amount charged before taxes. All fees are in Canadian dollars.

 

To Pre-Register for the BETA please contact us at INFO (AT) SOKAP (DOT) COM

 

 

SoKap will be launching in a few short days. 

 

ABOUT US SoKap is a social utility that helps people with big ideas get moving. We help you raise funds, build markets and sell products and services. SoKap stands for Social Capital. We tried to buy SoCap but it was already taken...hence the K.   WHAT IS SOCIAL CAPITAL? Social Capital is the value of influence provided by accessing other forms of capital through social networks.  Human Capital - expertise, mentorship, labor, collaboration, personality.  Physical Capital - infrastructure, machinery, buildings, land.  Financial Capital - money SoKap enables you to harness the power your friends, family, business colleagues and social media followers to help bring BIG ideas to life.

 

Interested marketers, and start ups looking to use our crowdfunding engine please get in touch at info <AT> sokap <dot> com

 

Thanks and we look forward to helping you get started with your BIG idea!

Star Salary Cap System (Actor Value)

At The Biracy Project we don't believe in the term starving artist. In fact we much prefer the starving middleman, starving investment banker, starving aggregator, or starving hedge fund.

Ted Hope, one of the most prolific producers of great independent films wrote a great article for filmmaker magazine back in 1995 outlining the beginning of the demise of what is now really happening in the independent film world. Here are some of the highlights.

I've spoken to Ted about what it is that we are doing, and without taking too many liberties (as we are not live yet) it seemed to me that he was very interested in our model as it answers a lot of questions that indie filmmakers need answered.

At The Biracy Project we take a path of least resistance approach to filmmaking. We look at the traditional models and ask the question - What is in my way and how can I eliminate all things that stand to encumber my vision and restrict me from the people who may want to see my films?

At The Biracy Project we don't believe in the term starving artist. In fact we much prefer the starving middleman, starving investment banker, starving aggregator, or starving hedge fund.

As The Biracy Project launches in a few short days we are going to be asking for the support of filmmakers and people who make their living in the business of telling visual stories to climb aboard and help us get launched. Our BETA is just a proof of concept that will allow people to see what tools we are providing and how people can use the system, make suggestions for ongoing tooling and programs, and allow producers to begin building their own project ideas that they will be able to list right after beta.

Come join us and see how we're going to shift the focus of power back to the creative people, get the audience involved and eliminate a lot of the costs that encumber independent creativity within media arts.

Yesterday I was given a tour of the new GMX Market, an online tool that connects buyers and sellers of films in a private online forum.

The site tour was really interesting and is run by a well managed media company known as Ascent Media. The site allows producers, who have content to build a profile and negotiate rights deals across many of the windows and deliverable methods.

As a producer I was able to research the buyers online and make direct contact with the acquisitions manager. This is great as everyone knows that this could eliminate the costly trips that are required 3-5 times a year to attend markets. If all of the buyers can now log in and be purchasing directly this will reduce costs to the producer and leave more money in the pockets of film investors that are finding it tough to write checks to indies.

GMX essentially provides you with all the tools and for this they will charge a fee. I believe the fee is somewhere around 7-9% and is based on a sliding scale. This is also great as it will allow producers to represent themselves and remove the costly sales agent, sub distributor, or aggregator.

From the tour I was given, I was told the project is still in BETA but the plan is to also implement an online transaction process.

As a company we are moving forward with our crowdfunding platform. That being said I will be sure to research this model for any and all product we produce for selling into foreign and complex markets.